There was a time where I would have scoffed at writing down my business goals and dreams for the year. It sounded like a deluded waste of time. Surely it was all quite simple, all in my head, or could be worked out as I went along. Those in the know will laugh at my naivety. Those who share my old sentiments, listen up! Grab a pen and a notebook and write yourself a little plan for your business for 2014, and you
What I have learnt is that by writing it down and defining my dreams I am better able to understand what I want, where I am heading, and what the step by step process is to get there. It offers me a much greater clarity to see it in black and white, without a jostle of thoughts and distractions. What business decisions are urgent? What ideas can be left to percolate? What order shall I do things? No point getting new business cards printed right before having a logo designed! Which markets will I attend? How long do I anticipate being on 'maternity leave'? Will the shop remain open? Shall I work towards producing two collections, or three? Am I better off investing in advertising, or photography?
2013 saw a mental shift take place in me, where I no longer saw my jewellery making as a hobby, but as a business. That change inspired many others. I truly believe that I can make a profitable small business as a jeweller and a stay at home Mother, while maintaining a happy balance. The keys for me are being organised, not being afraid to ask for what I'm worth, and planning towards the future.
I have big plans for this coming year and I look forward to continuing to share this journey with you!
There are some great resources out there for small creative businesses -
Create and Thrive
Big Hearted Business (I particularly love the Inspiration Bombs)
The Collaborative Happiness Project (in particular the Career posts)
Do What You Love for Life
Business Advice From Creative Business Owners
Design Sponge Biz Ladies
So get reading, get writing and leave a comment or send me an email about your small business plans!